A*Star Brand University brand
for the young, by the young
A*Star is a digital magazine published by University of Sydney’s Social Inclusion Unit and aims to promote and guide Aboriginal & Torres Strait Islander high school students into tertiary education – while also being engaging, interesting, and a Gen Z brand of ‘cool’. In conjunction with Picket Studio, we designed the ‘Brand’ and marketing collateral, everything from the website design’s look and feel, to the A*Star brand and an extensive family of apparel and promotional material; from hoodies, t-shirts, bags, snapback caps and stationery. Testament to the success of the brand is the uptake with the kids.