Event Cinemas
Westfield Miranda
Show time at Westfield Miranda

 

Year 2015
Disciplines Wayfinding, Supergraphic
Client Event Cinemas Miranda, Indyk Architects

The Deuce team designed a strong super-sized ‘numerical’ identity that directs audience members to the correct cinema. The system extends to environmental graphics that clearly shows visitors around the complex and is based on the history of ‘show time’ and classic 40s number graphics, featuring a major a 14 metre super graphic wall. Based on the success of the environmental graphics the studio is rolling out other cinemas in the country.