Identity & Branding

The studio enjoys creating brand and identity solutions for some of Sydney's most exciting cultural, corporate and government institutions.

Ideal Industrial

The new Ideal Industrial identity features a bold yellow and black multi-faceted system based on the isometric grid.

Sydney Theatre Company Identity

In 2009, the Sydney Theatre Company appointed new creative directors (Cate Blanchett and Andrew Upton) and a brand new look. Black and white bubbles, in the shape of voluptuous theatre spotlights, form the basis of the new identity.

Ariel Booksellers

Utilising the existing identity, the new Ariel collateral is given a new lease on life. Part letterpress, part Courier, all Op art and very 'Ariel'. Check out the new website in November.

Four Design Identity

According to the brief the identity had to look like it had always lived on the side of a shipping container. The results were a clean, green, utilitarian, industrial logo mark; an honorable mention in the I.D annual design review; and a happy client.

Love No #3

For a cool inner city cafe, the studio created an identity that is part Japanese pop and part kitschy, small town diner. The ID was applied thoughout the cafe to stationery collateral and signage graphics.

Clarence Street Cyclery

For more than 30 years Clarence Street Cyclery has reigned supreme as Sydney’s premier bike destination. Strongly branded, clean and green, the new identity incorporates references to its heritage and in many instances a carbon cycle bike wheel.Campaign and design elements include: identity, print collateral, cycle gear and in-store environmental graphics.

CV08

For last year's Australian Architecture Conference, the studio created the clean, bold logotype, CV08. Combined with a mash up of local and international images the identity reflects the changing times within architecture and the environment. Campaign and design elements included: branding, brochure, conference collateral and event merchandise.

Sydney Harbour Bridge 75th Anniversary

The studio brands an Australian icon. On the 18th March 2007, the bridge was closed to cars and open to the public to celebrate the Sydney Harbour Bridge's 75th birthday. The studio designed a pop-psychedelic-Australiana illustration and identity that was applied to over 200 different items of collateral, including: advertising, environmental signage and commemorative merchandise.

Otto & Spike

Located in Melbourne, Otto & Spike is an old school knitting mill producing some of the best weaves in town. With a curly home spun logo, referencing twisted yarn, the new logo is perfectly suited to this operation.

SmartLight Festival

Inspired by LED, there's an aura of light and shade around the identity for SmartLight, Sydney. The studio worked under a long list of constraints: a board of creative directors, a logo that worked in the dark and an unmistakable reference to sustainable light. The festival presented new ideas for light art and architectural lighting in city environments. The studio designed the identity, website and accompanying collateral.

Bradman Identity

Australia's most famous sporting legend becomes a brand.The studio designed a comprehensive brand family across three different company segments—Bradman Museum, Bradman Foundation and The International Cricket Hall of Fame.

Events NSW

The studio's corporate identity for Events NSW, reflects the department’s energy and diverse offer and program. Start with Foundry Gridnik typeface—classic yet modern, and add images of Sydney’s festivals and entertainment highlights.