Sydney Harbour Bridge 75th

On 18th March 2007, over 200,000 people walked across the Sydney Harbour Bridge during the day and into the evening - the biggest and longest walk since its opening in 1932. From the cutting of the ribbon by the Governor of NSW in the morning, to the Aboriginal Ceremony at night, the Bridge was celebrated. The design collateral included over 200 different elements: everything from the initial logo, street banners and posters, invites, caps, t-shirts, tea towels, lanyards, books and all print advertising. The core logo for the rollout featured a highly detailed vector illustration and Photoshop collage, illustrative highlights included customized local fauna and flora, cars and boats, and an array of funky prawns.