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Sydney Theatre Co Identity
In 2009, the Sydney Theatre Company appointed new creative directors Cate Blanchett and Andrew Upton and a brand new look. Black and white bubbles, in the shape of voluptuous theatre spotlights, form the basis of the new identity. The intention was to create a visual identity that attracted a new audience and brand package that was as flexible, spontaneous and exciting as theatre. Project components include: identity/brand package, season brochure, web design, stationery collateral, advertising and signage.