Lend Lease Hoarding

‘New Kids on the Block’ is a site and subject specific 400m hoarding surrounding the Darling Harbour construction site for a new children’s playground. The studio designed bright, cheerful and pop-art style graphics for a mural style hoarding. The communication intention was to inform the public of the park closure while at the same time excite the public about the forthcoming ‘super-park’. The graphics feature a kaleidoscope of colour, movement and over-sized illustrations of all the new play equipment to be found in the future park.