Sydney’s latest designer super store is about to open. From the Airedale brand mark (yes, there’s purebred ragamuffin snoozing in the store) to the custom designed tissue paper, The Standard Store is all about setting a fashion brand benchmark for Sydney. The studio created the brand identity, stationery collateral and website package, but we can’t take all the credit for the fabulous fit out and great stock. Think English brogues, Parisian summer hats, Swedish preworn denim and Deuce branding. The umbrellas are so cool you’ll be begging for rain. For more information
