Song HotelRebranding the YWCA Hotel


Year 2017
Disciplines Branding, Supergraphic, Interpretation
Client YWCA, RDO

YWCA’s hotel in the centre¬†of Sydney has undergone a rebranding including a change of name. The studio has taken care of both exterior and interior of the hotel: heritage interpretation, wayfinding elements and a vibrant exterior supergraphic.